AUTHOR & COMMUNICATIONS LEADER
+91 98473 41200
Welcome to my website.
My name is Joseph Fernandez. I am an author and communications leader who helps people, global organizations and nation states
to transform themselves through communication initiatives that deliver transformative results around the world.
My book Corporate Communications: A 21st Century Primer
(Sage, 2004) is listed in over 811 university libraries across
the world. Since 1990, I have worked in business, media and information technology. If you would like to work with me,
fill up up the short form at the end of this website page.
Welcome once again to my website!
Author & Founder
Tekton Content Solutions
Tekton Solutions is a content solutions firm that transforms people, communities, global organizations and nation states through compelling communications initiatives that deliver transformative results in our changing 21st century world.
& Communications Leader
The years 2015 to 2019 have seen me take on the mantle of a communications leader for companies like McFadyen Digital, Apolis and Applexus leading strategic communications initiatives that helped the organizations scale to their next level of growth.
Senior Manager, Marketing
In 2006, I joined UST Global Corporate Communications including leadership messaging for UST Chairman and leaders. Envisioned the UST intranet, website, and social media policy. Worked with Retail Vertical, Healthcare and Digital Transformation Groups.
I began my career in 1990 as a writer and took on the mantles of the writer across diverse media organizations: advertising, journalism and corporate communications. During this period, I served at Aside, Goldwire and finally Median Communications. For a detailed career profile, click on the pdf profile here.
Completed my Masters in Journalism and Media Studies at Cardiff University of Wales, United Kingdom in 1995. I was part of a 55 strong global class of media and communication professionals. My dissertation topic was UK Diaspora Films: A UK Case Study
Post Graduate Diploma
MADRAS CHRISTIAN COLLEGE
Completed my Post Graduate Diploma in Journalism and Mass Communications from Madras Christian College, Chennai. I began to work in the media during my MCC year. My dissertation topic was Satellite Television in India: A Case Study
Completed my Bachelor's Degree in Commerce from Loyola College, Chennai. It was here that I first honed my skills in media and communication through college projects. My dissertation topic was a case study on the Bank of Baroda.
High School Diploma
DON BOSCO MATRICULATION SCHOOL
Completed my Primary and High School at Don Bosco Matriculation Higher Secondary School, Chennai, India. During my time here, I was associated with a host of co-curricular initiatives.
Early School Years
Completed my Kindergarten and early Primary Schooling at Sishya School. The creative curriculum approach followed by the school in its early years was a great influence in shaping my work.
I am an author with over 25 books spanning diverse areas. My best known work thus far is Corporate Communications: A 21st Century Primer. I have also edited 3 magazines, created 50 websites, produced 100 films and written 3000+ articles for newsletters, publications and websites.
I work with teams across companies to enable communications initiatives that deliver transformative business results for them. I have worked in strategic communications for some of the world's most influential companies across India, UK, US, Singapore and Vietnam.
I have worked in the arts, music and film with 1000+ performances since 1987. I have performed with music groups as a singer, songwriter, guitarist and keyboard player. My work as a performer is focused on the spotlit confluence of the arts, business, culture, design and technology.